Patricia *// Arashi!

This is a very educational and sourceful movie which talkes about the historical development of the front Helvatica and many typographers’ opinion toward this front.

Personally, I have never used this front before. I always use Ariel, Times New Roman (teacher request) or other cute fronts.  However, throught the movie, I realize that many company use Helvetica for their logos. Such as McDonald’s and American Airline.

Some typographers like this front because they think it’s clear, clean, professional, understandable and neutral. On the other hand, there are some other typographers who don’t like this front because they think it has been over used and they feel better to use Ariel. However, it’s really subjective because everyone feels differently.

Throught my movie, I understand that design a type of front is not easy. You need to notice every little details and you need to worry if user will like this front or not. The sketch of a front it not only a piece of paper. it’s a book. Typographers need to draw many differnet picture to clearly describe the front in order to establish the front. Every front you choose in Words is well-designed by those typographers.

 Typographer is a really interesting job and I think i will be more willing to know more about typographer’s job instead of the history of a front !